Shopa Marketing
Shopa Marketing

Marketing That Makes
More Sense.

Practical marketing insights, real campaign learnings and straightforward advice from the team behind more than 5,000 campaigns. No fluff. No buzzwords. Just ideas that help businesses grow.

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Influencer Marketing in Australia: What 2025 Has in Store
18 June 2025

Influencer Marketing in Australia: What 2025 Has in Store

Influencer marketing has gone from a nice-to-have add-on to a central piece of the digital marketing puzzle. Here in Aus…

by Preeti Kennedy
The Ultimate Guide to Digital Ads   DOOH for Maximum Impact
11 June 2025

The Ultimate Guide to Digital Ads & DOOH for Maximum Impact

Have you ever seen a billboard ad on your way to work, only to notice the same brand pop up on your phone later that day…

by Cruz Kennedy
Website Mistakes That Sabotage Sales (And How to Fix Them)
4 June 2025

Website Mistakes That Sabotage Sales (And How to Fix Them)

Imagine walking into a store. The lights are flickering, products are scattered, the cashier is nowhere to be found, and…

by Cruz Kennedy
Dental SEO Success: Parkmore Family Dental’s Organic Growth Story
28 May 2025

Dental SEO Success: Parkmore Family Dental’s Organic Growth Story

Parkmore Family Dental approached us with a clear mission: boost online visibility, attract more patients, and dominate …

by Neil Jacob
NDIS SEO Success: 905% Organic Growth for TK Community Care | SEO for NDIS Providers
9 May 2025

NDIS SEO Success: 905% Organic Growth for TK Community Care | SEO for NDIS Providers

TK Community Care is a trusted NDIS provider delivering compassionate, person-centred support services across Australia.…

by Neil Jacob
How to Make Your Website Your Top Salesperson, Website Design and SEO
5 May 2025

How to Make Your Website Your Top Salesperson, Website Design and SEO

Let’s be honest running a small business in Australia takes serious guts. You’re juggling a million things: customers,…

by Neil Jacob
Boost Your Business with Tax Season Marketing in Australia
1 May 2025

Boost Your Business with Tax Season Marketing in Australia

Every year, like clockwork, tax season rolls in. And while it might conjure up thoughts of spreadsheets and last-minute …

by Cruz Kennedy
How to Refresh Your Marketing Strategy for the Second Half of 2025
22 April 2025

How to Refresh Your Marketing Strategy for the Second Half of 2025

Alright, let’s be real. The first half of the year flew by faster than a footy finals weekend. One minute you’re plannin…

by Cruz Kennedy