Put Your Brand Where Your Customers Already Are.
Digital marketing matters. But some of the most powerful brand moments happen in the real world.
We help businesses reach customers through shopping centres, medical centres, supermarkets, billboards, transit and retail locations across Australia, giving your brand visibility where people live, shop, work and travel.
Big Brand Visibility. Built for Small Business.
Out-of-home advertising puts your business where your customers already are—shopping centres, medical centres, supermarkets, billboards, transit locations and other high-traffic environments where your brand is seen every day.
What was once reserved for large national brands is now accessible to small and medium businesses. Through our network of trusted media partners, we secure premium advertising opportunities at rates designed to fit SME budgets.
From campaign strategy and creative to artwork, bookings, production and reporting, our team manages the entire process, making outdoor advertising simple, effective and surprisingly affordable.
Everything You Need for a Successful OOH Campaign.
From strategy and creative through to media buying, production, installation and reporting, we manage every stage of your outdoor advertising campaign.
You'll have one team, one point of contact and one clear strategy—making it easy to launch campaigns that build brand awareness and deliver measurable results.
Stage 01Strategic Planning: The Right Corner at the Right Time
A brilliant ad in the wrong spot is just expensive wallpaper. We match formats, locations and timing to your exact audience: where they shop, which routes they drive, when they're paying attention. Precision first, so every dollar lands where it counts.
Stage 02Creative Design: Ads That Stop Traffic (Politely)
Outdoor creative plays by different rules. Your audience is walking, driving or wrangling a trolley, so you get about three seconds to land the message. We design bold, punchy creative built specifically for OOH formats: readable at a distance, memorable at a glance, impossible to unsee.
Stage 03Media Buying: Prime Spots Without the Prime Mark-Up
The best locations usually go to whoever has the biggest budget or the best connections. We bring the connections! Our media relationships secure premium placements at genuinely competitive rates, from major billboards to local screen networks.
Stage 04Campaign Reporting: Proof, Not Promises
Outdoor doesn't have to be a leap of faith. We report on reach, frequency, dwell time and impressions, run post-campaign analysis, and track the uplift in searches and website visits while your ads are up. You'll know exactly what worked, and where to double down next time.
where we advertise
Eight Ways to Be Everywhere Your Customers Go
Grocery Store Screens
High-definition digital screens in the heart of busy supermarkets, seen by thousands of shoppers every week, right at the point of purchase. Weekly grocery runs mean weekly exposure, and familiarity turns into sales.
Community Boards
Static boards at the entrances and exits of busy grocery stores, greeting the same local shoppers week after week. Repetition builds recognition, and recognition builds the kind of trust money can't rush.
Medical Centre Screens
Waiting rooms mean captive audiences and serious dwell time, all in an environment people inherently trust. Perfect for NDIS providers, home care, dental and allied health businesses building long-term local recognition.
Shopping Centres
Turn foot traffic into brand traction! Shopping centre displays put your business front and centre in bustling retail hubs, ideal for fashion, beauty, retail and service brands chasing maximum visibility.
Digital Billboards
Big, bold and impossible to miss. Digital billboards in high-traffic zones give you flexibility and scale: swap creative in days, run time-sensitive promotions, and make the kind of impression that gets talked about at dinner.
The Right Location Changes Everything.
Outdoor advertising isn't just about being seen—it's about being seen by the right people, in the right place, at the right time.
Choosing the right locations, formats, audience and campaign timing can make the difference between a campaign that builds your brand and one that goes unnoticed.
With thousands of campaigns managed and strong relationships across Australia's leading out-of-home media networks, we know how to identify the placements that deliver the greatest impact for your budget.
Every recommendation is backed by strategy, experience and a focus on helping your business get the strongest possible return from every campaign.
testimonials
OOH Results Business Owners Rave About
We'd happily brag all day, but our clients tell it better. Here's what business owners say about working with us.
Ray White Elevate Group recently worked with Shopa Marketing for advertising on a digital screen display in a medical centre. The team was efficient, helpful, and pleasant to deal with throughout the entire process. Great communication and service — we would happily recommend Shopa Marketing to other businesses.
I am very impressed with the service we received with Shopa Marketing. The ad design to display in medical centres is perfect to promote Comfort Keepers South. Very efficient and professional service.
Shopa Marketing did a great job getting our Oz Carers ad live at the medical centre. The whole process was smooth and professional, and the ad looks fantastic. They really understood our vision and helped us share what we do with the community as an NDIS Provider.
Great marketing team at Shopa Marketing. Albury IVF have been advertising with Shopa Marketing for 12 months now and we are very happy with the screen advertising they have provided. Highly recommend this company for professionalism.
Yogaruka partnered with Shopa Marketing to launch a digital campaign at IGA Drummoyne, and we were very pleased with the results. Thank you Rex & team.
Rex and the design team from Shopa Marketing worked with me to prepare two ads for Talking Dog to go in supermarkets. They took my ideas and worked with me to produce a very good result. I'm a happy customer.
Shopa Marketing is doing a great job advertising Holy Family Primary School at Merewether IGA. Thank you!
Shopa Marketing recently assisted our business, Janson Lawyers, to create artwork to advertise our firm with a local medical centre. Very happy with the advertisement. The service provided was prompt and professional. Will highly recommend. Thank you Victor for making the process painless!
It was great to deal with Tomin and Lawrence from Shopa Marketing. They presented our company Air Light Insulation with a great promotion opportunity at Sovereign Hills Shopping Centre. I greatly appreciate their attention to detail with design and efficiency with communication! 10/10 recommend!
Victor and his team worked on some digital screen marketing for our real estate agency in Jimboomba QLD. Their service in creating the artwork was prompt and their creation was in line with the directive given. Victor's customer service was professional and friendly.
Frequently Asked Questions
What types of OOH advertising do you offer?
The formats that work hardest for local businesses! Digital billboards in high-traffic zones, shopping centre displays, plus our specialty networks: grocery store screens, community boards and medical centre screens.
Isn't outdoor advertising only for big brands?
It used to be, and plenty of agencies would love you to keep believing it. Our network partnerships unlock premium OOH placements at rates designed for SMEs, and hyper-local formats like grocery and medical screens mean you only pay to reach your actual service area, not the whole city.
What budget do I need for an OOH campaign?
Local campaigns start from around $5,000, while city-wide or national campaigns typically start at $20,000 and up. Tell us your number and we'll build the biggest possible impact around it. No judgement, no upselling, just honest maths.
How do you measure OOH campaign effectiveness?
With data, not gut feel. We use audience reach data, foot traffic analysis and brand lift studies, and we tie it back to your digital numbers: uplift in searches, website visits and enquiries while your campaign is live. Outdoor and online working together tell you the full story.
How long does it take to launch an OOH campaign?
A typical campaign goes from briefing to launch in 3 to 6 weeks, covering creative, production and placement. In a hurry? Digital OOH formats can go live within days of creative approval. Perfect for flash sales, launches and seasonal pushes!