Social Media Advertising That Drives Real Growth.
Social media advertising is about more than likes and impressions. It's about reaching the right people, generating quality leads and turning attention into customers.
Everything You Need for High-Performing Social Media Advertising.
From campaign strategy and audience targeting to creative development, campaign management and ongoing optimisation, we manage every aspect of your social media advertising.
Our team continually tests, refines and improves your campaigns to maximise performance, helping you generate more leads, more sales and a stronger return on your advertising investment.
Audience Targeting: Find Your People in the Crowd
Audience Targeting: Find Your People in the CrowdSpraying ads at everyone is the fastest way to pay for strangers who'll never buy. We build laser-precise audiences from demographics, interests, behaviours, lookalikes and retargeting, so your ads land in front of people already halfway to yes. Right person, right moment, no wastage!
Ad Creative: Made to Stop Thumbs
Ad Creative: Made to Stop ThumbsThe average thumb scrolls metres of feed a day, and your ad has a fraction of a second to interrupt the journey. We craft scroll-stopping creative across static, video, carousel and stories: bold enough to earn the pause, sharp enough to earn the click.
Campaign Management: Never Set, Never Forget
Campaign Management: Never Set, Never ForgetLaunching a campaign and walking away is how budgets go to die. We monitor daily, A/B test constantly, tune bids and shift budget to whatever's winning. Your cost per result keeps dropping while your competitors wonder why theirs keeps climbing.
Performance Reporting: Numbers That Speak Human
Performance Reporting: Numbers That Speak HumanNo jargon avalanches, no vanity metrics dressed up as victory. Each month you get a clear view of reach, engagement, leads, conversions and ROAS, plus what we're doing next and why. You'll always know what your money did and what it's doing tomorrow.
Social Media Never Stands Still. Neither Do We.
Social media advertising is constantly evolving. Platforms update their algorithms, introduce new ad formats and change how campaigns are delivered, making ongoing optimisation essential for long-term success.
That's why we don't launch campaigns and hope for the best. We continuously monitor performance, test new creative, refine audience targeting and optimise every campaign to keep your advertising performing at its best.
While others react to changes after they've happened, we're already adapting your strategy to help you stay ahead.
Algorithm updated. No memo sent.
2:47 AMSpotted. Campaigns adjusted.
2:58 AMTargeting rules rewritten overnight.
3:31 AMAudiences rebuilt before performance dips.
3:38 AMAd format vanished.
4:06 AMNew format already live.
4:12 AMWhile everyone else is still reading the update notes.
testimonials
Social Media Results Business Owners Rave About
We'd happily brag all day, but our clients tell it better. Here's what business owners say about working with us.
As a tourism operator offering daily 3-hour lunch cruises known as Captain Proud Paddle Boat Cruises, based out of Murray Bridge South Australia, we have been heavily affected by the Covid-19 pandemic and, just recently, the River Murray floods. Shopa Marketing has been really good for us — they help promote us through Google Ads, YouTube, Facebook, Instagram etc. Always very easy to deal with, and would recommend to anyone needing this type of service.
I worked with Shopa Marketing to create brand awareness through social media and the Google Display Network for my business, Taxsafe Public Accountants, Marsden Park, NSW. Kenny was great at explaining the advantages of the campaign, the process to go through and guiding me at each stage. The most important part was the level of communication, his professionalism, regular follow-up and the amount of patience he has in answering my tons of questions. He understood exactly what I needed and I was delighted with the outcome of the campaign. I would definitely recommend Shopa Marketing and Kenny.
I have been with the Shopa Marketing team for the last four years. They have looked after my social media sites very well. Specially Patrick & Gary — always helpful.
We from Soul Agenda Yoga & Pilates think Victor is an incredibly talented art designer with a great eye for detail and branding. He's created a number of online ads for us that have been visually stunning, on-brand, and high-performing. He's quick, professional, and always a pleasure to work with. Highly recommend Shopa Marketing if you're looking for creative that truly stands out!
We recently worked with Shopa Marketing to launch a digital campaign for Breathe Health Clubs Morayfield at Bertha Street Medical & Dental Centre, and the experience was seamless from start to finish. Nicholas and the team were responsive, professional, and incredibly supportive throughout the entire process — from the initial brief to final approval. Even with a few rounds of changes on our end, they were patient and helpful every step of the way. As someone working in marketing, I really appreciated how easy they made the experience and how clear their communication was. Highly recommend Shopa Marketing for any business looking to elevate their digital advertising in a professional, stress-free way.
We're grateful to Shopa Marketing for helping us reach our target audience of young people under the age of 16, a challenging cohort to reach given new legislation for social media. Social Futures is running digital screen ads in the Northern Rivers promoting headspace, a youth mental health service.
I had a great experience working with Shopa Marketing, especially Rex and Shaan. Communication has been clear and professional throughout the process, and they've been responsive to feedback and revisions. The digital advertising setup for Flourish Tree Wellbeing was handled smoothly, and I appreciate the support provided to ensure the campaign aligned with my brand and services. Thank you to the team for your professionalism and assistance.
The Shopa Marketing team understand our requirements very well. They take good responsibility and do good follow-up when something is pending from our end. Their designs are very professional and mostly meet our expectations. They support us well. It has been more than 6 months that we have been using their service for our digital marketing requirements. Overall, they are professional and we are very much satisfied with their work. Thanks to Neil, Victor, Kate and the team.
We've had a positive experience partnering with Shopa Marketing to support the digital marketing for one of our early childhood services. The team has been professional, responsive and easy to work with throughout the campaign. Communication has been clear, they have consistently followed through on commitments, and they've been receptive to feedback and campaign adjustments as our needs have evolved. We value working with businesses that are collaborative, solution focused and committed to continuous improvement, and Shopa Marketing has demonstrated those qualities throughout our partnership. Thank you to the team at Shopa Marketing for your support! We appreciate your professionalism and look forward to continuing to work together.
We are Home Caring Tranmere, an NDIS and Home Care Package service provider in Adelaide. We recently collaborated with Lawrence Seymour from Shopa Marketing for our digital video advertising campaign. Lawrence's professional guidance was instrumental in crafting a compelling advertisement and ensuring it was displayed perfectly. We're thrilled with the results and highly recommend his services to anyone looking to elevate their digital marketing efforts!
Frequently Asked Questions
Which social platforms do you advertise on?
Facebook, Instagram, TikTok, LinkedIn, Pinterest and YouTube. But here's the important part: we don't put you everywhere just to send a bigger invoice. We recommend the mix based on where your customers actually spend their time, whether that's tradies on Facebook or Gen Z on TikTok.
Why aren't my boosted posts working?
Because boosting is the vending machine version of social advertising: convenient, but you get what you get. Proper campaigns use custom audiences, retargeting, conversion tracking, A/B testing and objective-based bidding that the boost button simply doesn't offer. Same platforms, completely different machine under the hood.
What ad budget do I need to get started?
We recommend a minimum ad spend of $1,500 per month per platform. That's the level where the data gets meaningful and the optimisation gets sharp. Highly targeted local campaigns can work with less. Our management fee is separate and quoted upfront, because surprises belong at birthdays, not on invoices.
Do you create the ad creative as well?
Yes, the whole kit! Copywriting, graphic design and video editing, all in-house, all built for the platform it's running on. Already have brand assets you love? We'll happily work with those too. Either way, creative gets tested and refined based on performance data, not opinions.
How soon will I see results?
Faster than SEO, slower than magic. Most campaigns show results within the first 2 to 4 weeks. Month one is the learning phase, where we test audiences and creative to see what bites. Months two and three are where things get exciting, as the data compounds and performance climbs.
Reach the Right People. Grow Your Business.
Your customers spend hours every day on social media, making it one of the most powerful places to build awareness, generate leads and drive sales.
We create and manage high-performing advertising campaigns across Facebook, Instagram, TikTok and LinkedIn, combining audience targeting, compelling creative and ongoing optimisation to maximise your return on investment.
Every campaign is built around your business goals, whether that's generating enquiries, increasing online sales, building brand awareness or driving more customers through your doors.